Over the past two years, Sambonet has embarked on a rebranding journey that has consolidated its position in the tableware world – historically its core area of expertise. Today, this evolutionary process continues with a renewed focus on the kitchenware category, seen as a natural extension of the Sambonet universe thanks to the close connection between table and kitchen. Having established its authority in table setting, the brand is now ready to bring the same attention to detail, quality, and identity to the tools designed for preparation.
Sambonet has identified the need to build a narrative that, starting from its expertise in mise-en-place, creates a dialogue between the kitchen and the table. It positions Sambonet as a brand able to accompany the entire dining experience – providing a truly complete and tangible retail offering.
The “tools for preparation” project is about redefining Sambonet’s scope of action and broadening its storytelling, while maintaining a commitment to an accessible, concrete and clearly recognisable offer.
The Sambonet rebranding is now being extended to the cookware range, in order to build a clear and cross-category brand identity that supports the new collection while remaining consistent with the existing ones. The visual communication of this new product segment development started with a colour palette that had been part of the brand.
The project objective is that the kitchen becomes a natural extension of Sambonet’s core values; with design, style and know-how belonging as much to the table as to its kitchen and cookware offerings.
The same attention to detail devoted to creating products that are aesthetically refined is applied to ensuring they are also highly functional. Sambonet stays close to consumers in their everyday lives believing that striving for excellence does not require being a professional chef – it’s about having the right tools to prepare recipes and present them at their best to guests.
It’s all about the table, as with the kitchen, being “The Best for Your Guest”.
Sambonet’s long-standing heritage makes the brand an authoritative reference in cutlery, even though cookware collections have always been part of its offering. Today more than ever, however, kitchen and table are increasingly connected by the concept of hospitality, as in the way living spaces are experienced. There is also a growing focus on functionality and optimisation – cookware tools are now often brought directly to the table and are becoming an integral part of the mise-en-place.
Read the full story in the latest issue of Kitchenware International
