Australian brand frank green has named former LSA International chief commercial officer Dan Roberts as managing director for Europe, Middle East and Africa.
Dan will lead the business from a new office in King’s Cross, London. The move marks a step change in the Australian company’s approach to international growth.
Founded in Melbourne by Benjamin Young, frank green built its early success with design-led reusable water bottles that aimed to reduce reliance on single-use plastics.
The EMEA region presents both scale and complexity. Regulations on single-use plastics are tightening in several markets, yet everyday behaviour change has not kept pace. frank green sees opportunity in this gap. Dan’s appointment is intended to strengthen local decision-making and build relevance in a market that operates very differently from Australia and the US.
Dan brings extensive experience in premium consumer goods and international brand management, having spent six years as chief commercial officer at LSA, overseeing commercial strategy and global distribution. Before that, he held senior leadership roles at Joseph Joseph for seven years, as head of UK and director of APAC, contributing to the brand’s expansion into key international markets.
He currently sits on the British Home Enhancement Trade Association (BHETA) committee and is a non-executive director for sustainable British bedding company Floks.
