Premium appliance brand welcomes Tom Aikens to the ASKO Chef Ambassador project
Leading Scandinavian appliance brand, ASKO, has announced world renowned, Michelin-starred chef, Tom Aikens as its global chef Aambassador for 2024.
As an ASKO chef ambassador, Tom will collaborate closely with the brand to showcase the versatility and performance of its kitchen appliances. From innovative cooking techniques to imaginative recipes, Tom will provide exclusive insights and inspiration to food enthusiasts eager to elevate their culinary skills and bring some Michelin starred inspiration into their homes.
Inspired by a stripped back approach to cooking, and a passion for sourcing the finest local and seasonal ingredients, Tom’s creations embody the ethos of ASKO – quality, sustainability and excellence.
Tom will also support the brand at events throughout the year, with confirmed appearances so far at EuroCucina in Milan (16-21 April) and IFA Berlin (6-10 September). Visitors will be treated to live cooking demonstrations, showcasing the quality of the ASKO appliances and a Michelin starred tasting experience from the celebrated chef.
At age 26, Tom became the youngest British chef ever to be awarded two Michelin stars. He has over a decade of success working alongside famous chefs and in Michelin star restaurants. Tom currently holds a Michelin star at his flagship restaurant, Muse, in London and also runs restaurants in Tokyo, Jakarta, and Qatar.
Commenting on the new partnership Tom Aikens, said: “Joining forces with ASKO as its chef ambassador is an exciting opportunity to share my passion for sustainable, seasonal cuisine with a global audience. Together we will champion culinary excellence and inspire home cooks to elevate their cooking experience.”
Anders Hellgren, global marketing manager at ASKO commented: “We are proud to welcome Tom Aikens to the ASKO family as our esteemed chef ambassador. His unparalleled expertise and dedication to sustainable cooking perfectly aligns with our brand values, and we are excited to embark on this culinary journey together.”
