WMF is marking 170 years since its beginnings in Geislingen, Baden-Württemberg. From pure metal processing at the beginning, a comprehensive portfolio has developed in the three business areas of consumer products, coffee machines for the professional sector and hotel equipment.
The company began in 1853 when mill owner Daniel Straub and the Schweizer brothers founded the Straub & Schweizer metal goods factory in Geislingen. In 1880, the company merged with the Ritter & Co metal goods factory to form the Württembergische Metallwarenfabrik. Today the brand can look back on 170 years of change and success and is proud to still bear its roots and heritage in its name: WMF – Württembergische Metallwarenfabrik. Today, more than 100 million people now use WMF products worldwide.
“170 years full of innovative spirit and fantastic milestones – that is a special achievement. Happy Birthday WMF! I am very happy to be able to work for a company with this history,” says a delighted Oliver Kastalio, CEO at WMF. “And I am equally proud that we continue to develop the values of the founder, the demand for design and high quality with our products in a contemporary way. We are aware of our precious heritage and yet we are always looking ahead. Because – we still have a lot ahead of us.”
Since 2016, as a subsidiary of the French Groupe SEB, WMF has been part of an international teams of 33,000 employees in over 150 countries, who are responsible for 31 brands from the consumer and the professional segment. With its successful blend of accumulated experience and passion for innovation, WMF not only has a similar corporate history, but also shares many key values. At the same time, WMF remains true to its roots as a premium brand with headquarters in Geislingen and 170 years of experience.
