Discover Porland’s Cookland Series, a lynchpin in the Turkish porcelain specialist’s expansive growth plans to take the global kitchenware market by storm
For more than half a century, Porland has served its domestic Turkish and regional markets with exceptional porcelain products, designed to offer contemporary and innovative solutions for both professional and home use. Now the company is embarking on an exciting expansion journey to capture the global market, with high-impact moves into new categories, the launch of a flagship store in London, and a forward-looking digital transformation programme.
The launch of the Cookland Series in 2023, a porcelain cookware collection, was the first step on this journey, bringing Porland’s research, design and manufacturing expertise to an entirely new category. The collection offers multi-functional cooking and serving products.
“The Cookland Series stands out as a pioneering kitchen solution that combines aesthetics and functionality, exceeding the expectations of both home users and gastronomy professionals since its launch,” says İmge Pamukçu, Porland Board Member. “This versatility makes Cookland not only a kitchen appliance, but also a design marvel that adapts to customers’ lifestyles. The series, which has achieved phenomenal market performance, has made its mark in the last two years, recording steady growth across Porland’s digital sales channels and stores. This success has made the collection an important component of our sustainable product portfolio and reinforced the brand’s credibility with consumers.”
Discover Cookland
The Cookland product range is divided into two distinct categories. The Cookland Induction line features a magnetic base coating, an elegant design feature that makes products compatible with modern induction hobs. Cookland Fire, meanwhile, is designed with more traditional gas, ceramic and electric hobs in mind. Both combine form and function to simplify cooking, serving and storage, designed with the ethos that “it’s not just cookware, it’s a lifestyle”.
“Cookland simplifies the user experience by offering multiple solutions with a single product,” explains Mr. Pamukçu. “While providing a seamless transition from oven to table, the lids can also be used as serving plates or presentation coasters, for example. Its stackable structure also saves storage space.”
Each product is thermal shock resistant to temperature changes between -20°C and 280°C, features a scratch-resistant special glaze coating and surface, and is suitable for use from the hob to the microwave, and even the barbecue, for those with a passion for cooking outdoors.
“The choice of materials used in kitchens affects many factors, from food quality to energy efficiency,” explains Mr Pamukçu. “With half a century of porcelain production experience, we can say this clearly: porcelain has unique advantages over materials such as steel and ceramic in the cooking experience and distributes heat 40 percent more homogeneously than steel. This means that food cooks evenly without sticking to the bottom.”
The collection is available in a variety of attractive and modern colourways, complete with a minimalist pattern of lines that not only looks aesthetically pleasing, but draws attention to the collection’s many functional details. It also ties neatly into Porland’s wider collection of tableware, glassware, textiles and more, part of a “kitchen to table” vision of providing a holistic experience that begins in the kitchen and culminates at the table. This is a philosophy that has made Porland a household name across the world, through a network of vital retail partnerships.
“Our retail partners serve as a critical bridge that strengthens Porland’s global presence and touches consumers,” says Mr Pamukçu. “We consider these partnerships as long-term collaborations and support them with sales support materials, in-store layout consultancy, joint campaign planning and training. We carry out joint promotional activities to increase visibility on digital platforms and aim to deepen this cooperation with the concept stores we plan to open in Europe and the US.”
To that end, Porland entered the UK market earlier this year, and will use a new concept store in London to serve as a showcase not just of the brand’s latest and best-selling lines, but as a testament to the quality of Turkish porcelain. Visitors will be among the first to see the latest additions to the Cookland collection from Porland’s R&D Centre.
“We continuously improve all our products, especially the Cookland series, and offer innovations that will transform the kitchen experience,” says Mr Pamukçu. “The technology-oriented projects, new colour and form alternatives that we will introduce to our users in the coming period will bring a breath of fresh air to the kitchen culture. We aim to keep the collection up-to-date with sustainable designs that meet both aesthetic and functional expectations of users.
“In line with our 2030 vision, we are taking decisive steps towards becoming not just a kitchenware manufacturer, but a lifestyle brand that redesigns the kitchen experience. In line with our goal of becoming one of the top five players in the global kitchen equipment market, we will continue to prove the power of Turkish engineering and design to the world.”
www.porland.com
