Lifetime Brands appoints head of UK independent sales

Lifetime Brands has appointed a new head of UK independent sales. The company’s large team of area sales managers will now be joined by Jayne O’Donnell in a move described as a “significant investment” in further bolstering the support Lifetime Brands offers its customers.

Claire Budgen, commercial & marketing director, comments: “Jayne’s appointment turbocharges our historic commitment to support our independent retailers from every angle. We are proud to have been serving many of them for decades. This level of support comes at a time when we are aware of the market challenges they are facing, but equally when we continue to expand our branded offer in line with consumer wants and needs, helping our partners to grow in line with the demands of today and tomorrow.

Jayne is well versed in the importance of brands that offer a point of difference in the independent market place. She brings with her a wealth of experience in retail sales and category management, with a history of supporting a variety of retailers at an in-depth level in the ever-evolving UK housewares market”.

Jayne says: “It’s been a fast start coming in just as we are presenting our fantastic new launches and I can’t wait to now get out on the road with the team meeting our customers and understand the businesses they run so well. An absolute joy to browse in, our independent customers are the lifeblood of many of our high streets. I am a big believer in sharing ideas and staying on top of emerging trends to effect growth for both us and our partners. Being able to work with a field sales team who are obviously so passionate about what they do is a real privilege”.

The new appointment will provide a springboard for building existing and new relationships and drive the delivery of exceptional customer service.

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