ESG (Eurosonic Group) Ltd has signed a licensing partnership with Jane’s Patisserie, the brand created by bestselling author and food blogger Jane Dunn.
The deal will see ESG develop a comprehensive range of pro bakeware alongside Jane to inspire keen bakers who want to create Jane’s Patisserie recipes at home.
Since launching her top-ranking baking blog in 2014, Jane’s mission has been to give people the fun, laughter, confidence and knowledge to bake and cook whatever they fancy, regardless of how experienced they are. Jane has made numerous TV appearances as well as penning two best-selling recipe books, one of which is the fastest-selling baking book of all time, with a third being released this August. She’s amassed a dedicated combined social media reach of over 1.6 million followers.
The colourful, on-trend collection from ESG will include bakeware, kitchen utensils, and baking accessories and will be available at retail from September 2023.
John Knight, MD at ESG Ltd said: “We are delighted to be working with Jane Dunn and her team. The Jane’s Patisserie brand is really fun and vibrant and together we have created a range that will inspire both seasoned and new bakers. The collection of products will feature a range of price points so consumers can build their Jane’s Patisserie kit at home.”
Jane Dunn adds: “It’s a dream come true to launch a Jane’s Patisserie collection of bakeware. I’ve loved sharing my recipes with people so the development of this range seemed a natural next step in helping people at all levels bake. It’s been great working with the team at ESG on this passion project bringing the brand to life. I’m confident that everyone will be able to use the products on their baking journey having fun along the way.”