What More UK enters Azerbaijan

Tony Grimshaw, director of What More UK

Following its first-ever order to Azerbaijan, the British kitchenware and bakeware company now exports to 72 countries worldwide

What More UK is celebrating its first-ever secured, and delivered, order to Azerbaijan, which joins the growing long list of destinations the British company, renowned for its plastic kitchenware and its bakeware, now exports to – some 72 countries, including the UAE, Vietnam, Nigeria and Canada.

“All of us at What More UK are exceptionally pleased to be adding another shipping destination to our extensive list,” says Tony Grimshaw, director of What More UK. “The international market knows the Made in Britain stamp means quality, and this is what we always strive to promote with our products.”

Wham’s international distribution

What More UK is one of the founding members of the Made in Britain Campaign, which aims to unite the entire manufacturing sector, whilst helping consumers and buyers identify what products are made in Britain.

“It gives me great pride to know our products are manufactured using great Lancastrian expertise, knowledge and massive enthusiasm to do it right every time. These products are then used all over the world and we are privileged to have such an enthusiastic bunch of colleagues who make this possible.”

Established in 1999, initially manufacturing plastic storage boxes, What More UK have rapidly expanded their product range to include organisers, food storage, household storage and award-winning brands, such as Baker & Salt, high-quality non-stick bakeware.

“We are looking forward to more orders in the future from Azerbaijan, plus adding even more destinations to our list. This has been achieved by specifically targeting our Eastern European neighbours.”


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