Tefal refreshes its ActiFry App

Tefal has updated its ActiFry Air Fryer with a new App offering consumers even more benefits

In today’s modern tech savvy online community, where literally everything has an app, Tefal has refreshed its No.1 marketing leading ActiFry Air Fryer to offer more benefits.

Designed to promote the healthy versatility of the innovative Tefal ActiFry Genius, the new ActiProgramme provides a unique consumer experience through a collection of recipes curated to help consumers achieve certain health goals related to the various different seasons.

Each recipe is nutritionally balanced and is accompanied by lifestyle tips to keep you fully informed.

There are 3 packages which will be released through the MYACTIFRY app during key periods:

  • Programme 1 (May-June). Light before Summer.
  • Programme 2 (Sept-Oct). Keep Summer Energy.
  • Programme 3 (Nov-Dec). Healthy Hearty Family Meals.

From the home page of the ActiProgamme app, consumers can watch the instructional video, access 50 curated recipes with nutritional information, log in to 20 lifestyle tips and look at 10 recipe videos. This will be available for all 3 programmes i.e. a total of 150 curated recipes, 60 lifestyle tips and 30 recipe videos.

Caroline Ross, marketing manager, Groupe SEB says: “With modern technology, consumers can get access to any recipe they with just a simple word search. But with so many recipes available, how do they choose which one is right for them? With ActiProgramme, we want to help narrow down that choice by presenting them a curated collection of recipes that has been nutritionally balanced for them.”

Tefal will be updating their ActiFry Genius communications platform to promote the new ActiProgramme.

For sales enquiries and sales support material please contact Tefal on 01753 834900 or visit www.tefal.co.uk

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