Renowned for its GreenPan brand, The Cookware Company has acquired German cookware company, Merten & Storck
The Cookware Company, known for its GreenPan, GreenChef and BK brands, has acquired German cookware company, Merten & Storck
The German company, which has been manufacturing enamelled cookware in the small town of Frensteinfurt in western Germany since 1906, had sales of more than US$11.2 million last year, according to a press release.
â€œConsumers have largely forgotten about enamelled cookware, but we intend to change this,â€ says Wim de Veirman, CEO, The Cookware Company. â€œThe productâ€™s durable and environmentally friendly characteristics make it a perfect fit for our existing range.â€
Merten & Storck primarily manufactures for third parties, though it does boast its own brands, including Kochstar.
â€œThe limited turnover says absolutely nothing about this segmentâ€™s potential,â€ adds Jan Helskens, chairman of The Cookware Company. â€œWith the quality label Made in Germany, we are setting our sights firmly on the Asian market.â€
The Cookware Company integrated the Dutch firms BK and Koninklijke Van Kempen & Begeer into its existing range and distribution channels last year, and grew by more than 20 per cent.
The Cookware Company operates in 90 countries and achieved a turnover of US$210 million dollars with more than 1,300 employees in 2018.
â€œOur ambition is to double this again over the coming three years,â€ adds Jan. â€œWe made the same promise in 2015 and delivered on it in 2018. Growth will mainly be organic in nature, but we are not ruling out further acquisitions.â€