Tefal announces marketing campaign

A new six-week multi-level digital media marketing campaign for Tefal UK will designed to support the OptiGrill+

Tefal’s OptiGrill+ represents a new step in smart grilling. It delivers superb grill results from rare to well-done every time, guaranteeing restaurant quality steak at home so you can now ‘grill like a pro’ with no guess work involved.

Not just for steaks, the OptiGrill+ automatic cooking programmes with dedicated cooking cycles are perfect for a range of different meats including burgers, chicken, bacon, sausage, meat, and fish. A manual cooking option is also included. 

Running for six weeks from May 1, Tefal will be deploying a multi-level digital media campaign which will include Facebook, YouTube and Instagram. The digital media campaign will be underpinned with a comprehensive range of specially designed in-store POSM.

Caroline Ross, marketing manager, Groupe SEB, says: “The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits whilst also reaching out to new audiences.”

There are two models currently in the range, The Tefal OptiGrill+  with a 600cm² cooking surface, sufficient for 5 portions and 6 automatic cooking programmes and the Tefal OptiGrill+  XL with a 800cm² cooking surface for 8 portions and 9 automatic cooking programmes.

For sales enquiries and sales support material please contact Tefal on 01753 834900 or visit www.tefal.co.uk

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