Exclusively product preview: The Cookware Company

From The Cookware Company comes a new brand, Blue Diamond, complementing the company’s GreenPan and GreenChef brands. Blue Diamond is the third and latest toxic-free cookware brand from The Cookware Company, joining the original brand of ceramic non-stick, GreenPan and its newer sister brand Greenchef, and visitors to Exclusively Housewares will be able to see all three.
“In pursuit of spreading the toxin-free message, we launched our third non-toxic brand, Blue Diamond, initially in the US, followed by other markets, and now in the UK at Exclusively,” says Dieter Naessens, president of The Cookware Company.

“We wanted to create a brand with all the same excellent properties and pedigree as GreenPan and GreenChef, but one that would work well as an ‘As Seen on TV’ brand.”

Enhanced by diamonds, the key message is the cookware conducts heat brilliantly (diamonds are four times as good at conducting heat as copper), has super non-stick (using little or no oil or butter), is dishwasher-safe, has an even heat distribution and is metal-utensil-safe. The range looks stunning too, a dark blue with a diamond speckled interior, raised profile base and stainless-steel handles.

Find The Cookware Company on Stand EH142 at Exclusively Housewares.


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