From The Cookware Company comes a new brand, Blue Diamond, complementing the company’s GreenPan and GreenChef brands. Blue Diamond is the third and latest toxic-free cookware brand from The Cookware Company, joining the original brand of ceramic non-stick, GreenPan™ and its newer sister brand Greenchef, and visitors to Exclusively Housewares will be able to see all three.
“In pursuit of spreading the toxin-free message, we launched our third non-toxic brand, Blue Diamond, initially in the US, followed by other markets, and now in the UK at Exclusively,†says Dieter Naessens, president of The Cookware Company.
“We wanted to create a brand with all the same excellent properties and pedigree as GreenPan and GreenChef, but one that would work well as an ‘As Seen on TV’ brand.â€
Enhanced by diamonds, the key message is the cookware conducts heat brilliantly (diamonds are four times as good at conducting heat as copper), has super non-stick (using little or no oil or butter), is dishwasher-safe, has an even heat distribution and is metal-utensil-safe. The range looks stunning too, a dark blue with a diamond speckled interior, raised profile base and stainless-steel handles.
Find The Cookware Company on Stand EH142 at Exclusively Housewares.
