The British Homeware Enhancement Trade Association has restructured in order to drive member engagement initiatives
Following BHETA’s recent investment in Brooke House Exhibitions, making it the owner of the Exclusively Shows, the combined home enhancement, home improvement and garden trade association is to accelerate its member engagement programme and re-organise its management structure. Â
The new structure is designed to spearhead existing and new initiatives in the home and garden marketplace and to drive representation and added value engagement for existing and prospective members.
The new structure sees Will Jones, currently BHETA’s housewares sector director, take up the newly created position of chief operating officer, responsible for overseeing and delivering BHETA’s strategy in all market sectors as well as heading up day to day operations of all membership activity including the Exclusively shows.      Â
Paul Grinsell, BHETA’s home improvement sector director is to leave the Association at the end of May. Clare Holland, currently BHETA’s financial controller is to become finance director, while Nicola Adams-Brown is to become membership services manager, with particular focus on export initiatives and member engagement.
Three new posts are to be created – a marketing manager and two sector managers, for housewares and home improvement (DIY) respectively.
Commenting on the new structure, BHETA’s executive chairman, Andrew Weiss says: “I am delighted to announce the new structure which will meet the requirements of today’s market and provide both the focus and support that is needed to deliver full member engagement and some ground-breaking new initiatives to drive all sectors’ interests.
“The new structure will enable BHETA to integrate the Exclusively shows into the Association fully and to drive a number of new added value initiatives for members and for the overall development of all our sectors.Â
“Structuring the BHETA team in this way and recruiting to enhance it will facilitate the strategic opportunities, while ensuring that our new sector managers can focus entirely on members’ interests and on adding to the strength of BHETA membership overall.”
Further information about BHETA’s extensive programme of events and initiatives together with all BHETA member services can be found on the BHETA website www.bheta.co.uk
