Martha Stewart has teamed up with Grammy Award-winning producer and artist Benny Blanco for a five-part social series designed to showcase her Kitchen Electrics collection in action
The series, running across Martha Stewart’s Instagram and TikTok, which started from 31st August and will run to 4th September, sees the pair cooking and entertaining together using products from the range.
The social campaign comes as Martha Stewart Kitchen Electrics expands its retail reach in the US.
The collection is now available through TikTok Shop and is rolling out across JCPenney, Kohl’s, Walmart Marketplace, TJX and Wayfair, alongside its existing Amazon availability.
The range currently comprises 18 appliances across five colours – Linen, Caviar, Honeydew, Sky and Indigo.
Among the products featured in the five episodes are the six-in-one Air Fryer, which can air fry, bake, roast, broil, dehydrate and reheat; the 10 Cup Food Processor; and Blender.
The campaign also brings in Martha Stewart kitchen tools and tabletop products, extending the collection beyond appliances and into the wider cooking and entertaining space.
The brand says further products and new colourways will be introduced throughout the year, as the collection continues to expand its retail footprint.
