Iconic kitchen design marks a quarter-century milestone, offering retailers a proven everyday essential
OXO is celebrating 25 years of its Angled Measuring Jug, marking a quarter-century since the kitchenware innovation first launched in 2001.
The design has become one of OXO’s most recognisable products, thanks to its patented angled measurement guide, which allows users to read measurements from above without having to bend down or lift the jug to eye level.
The anniversary highlights the enduring appeal of products that combine practical problem solving with intuitive design. The Angled Measuring Jug addresses a simple frustration in everyday food preparation, making it a useful proposition across cooking, baking and drinks preparation.
“Twenty-five years on, the Angled Measuring Jug remains a powerful example of what OXO does best, identifying a frustration and solving it through thoughtful, intuitive design,” said Maria Spagnuolo, OXO EMEA associate marketing director.
The range was also included in Ambiente’s Ethical Style and Solutions 2025 selections, recognising its practical design, longevity and material choices.
Today, the collection uses Tritan Renew plastic with certified recycled content, while retaining the clear finish and easy-to-read measurements that are central to the design.
We’re proud to celebrate this milestone and to continue building on the design principles that made the jug so distinctive.
Maria Spagnuolo, OXO EMEA associate marketing director
The range gives flexibility across different kitchen tasks and price points, with 60ml, 250ml, 500ml and 1L formats available. The compact 60ml version is suited to precision measuring and cocktail making, while the larger formats cater to everyday cooking and baking.
The anniversary also gives retailers an opportunity to spotlight an established kitchenware design with strong consumer recognition and a clear functional benefit.
The Angled Measuring Jug is available through OXO.com
