Lifetime Brands continues to strengthen its portable beverageware offering through two distinctive brands that each bring something different to the category
As one of the pioneers of premium reusable hydration, S’well combines sleek, fashion-led design with high-performance insulation.
Its latest addition, the S’well Explorer, is designed for consumers on the move, featuring a convenient Flip Straw lid alongside the brand’s triple-layer Therma-S’well insulation, which keeps drinks hotter or colder for longer.
The collection reflects growing consumer demand for hydration products that transition effortlessly from commuting and work to travel, fitness and outdoor adventures.
Consumers want reusable drinkware that can keep up with them. Whether it’s commuting, family camping or festival season, hydration bottles have moved well beyond being purely functional purchases and have become lifestyle accessories.
Claire Budgen, Commercial & Marketing Director
Alongside S’well, Chef’n brings its characteristically playful approach to beverageware with the new Tritan Leak-Proof Discreet Flask.
Holding 190ml, the compact flask is manufactured from durable BPA-free Tritan and is designed to slip easily into a pocket or bag.
Its leakproof construction makes it suitable for everything from water and wellness shots to spirits, offering consumers a lightweight, reusable solution that’s practical, portable and discreet.
With a broad portfolio of trusted brands and a clear focus on innovation, design and everyday functionality, Lifetime Brands continues to offer retailers products that combine strong consumer appeal with lasting value.
