Design is front and centre for modern consumers, who are moving away from purely functional purchases and gravitating toward tools that complement their kitchen aesthetic.
Lifetime Brands is responding with a new era of KitchenAid tools and gadgets that have been completely reimagined. This new range retains everything consumers already love about the brand – strength, reliability, and ease of use – but introduces a new contemporary handle design and a palette of iconic colours: Charcoal Grey, Empire Red and Porcelain White.
It’s about creating a cohesive, aspirational kitchen environment – something that really resonates in today’s trend-led, content-driven world.
In today’s cost-of-living climate there’s no doubt that price plays a role too.
Lifetime Brands’ latest KitchenAid tools and gadgets range offers not only a new contemporary design, but at a new keener price point too, opening up to an aspirational consumer.
