KitchenAid is introducing a contemporary new range this autumn. While the brand’s renowned innovation and performance stays the same, the products now benefit from an updated aesthetic. Claire Budgen, commercial and marketing director, Lifetime Brands, tells us more about the elevated collection launching this autumn…
Lifetime Brands is home to some of the biggest brands in housewares leading the way every season with forward thinking concepts and brand-new product presentations.
“Each brand is a leader in its own field and we’re proud to be able to deliver an unrivalled cross-category range that doesn’t stand still. Our leading brands are a pipeline for new product development driven by consumer insight and this season we have huge developments across some of our biggest winners that will get your customers shopping,” says Claire Budgen, commercial and marketing director. KitchenAid is one of the iconic houseware brands under the Lifetime Brands umbrella.
KitchenAid tools and gadgets reimagined
Since 1919, when the iconic stand mixer made its debut, KitchenAid has been a symbol of culinary excellence, empowering home cooks around the world to live life hands-on. Now, a new chapter is about to unfold. A new era of tools and gadgets will be revealed in early autumn with the launch of an exciting new range – a collection that’s reimagined, redesigned and ready to raise the bar in kitchens everywhere.
“We’re always looking for ways to honour the KitchenAid legacy whilst evolving to meet the needs of today’s home chefs. The original stand mixer was born in 1919, and since then, KitchenAid has continued to inspire people to create, not just meals, but memories. This new tools and gadgets range reflects that same spirit of innovation and performance, refreshed with a new contemporary design and at a keener price than ever before, opening up to an aspirational consumer.”
“Think of it as the next generation of KitchenAid tools and gadgets,” says Claire. “It’s everything consumers already love about the brand—reliability, strength, performance—reimagined with a sleek new look, a brand-new ergonomic handle, and a matte finish. They’re durable, hygienic, non-absorbent and dishwasher safe, making them ideal for modern kitchens.
“And of course, they have the competitive advantage of carrying the powerhouse name that is KitchenAid, a globally recognised brand with over a century of trust and reputation behind it. Retailers benefit from that brand equity—consumers already know and love KitchenAid, which drives footfall and conversion. When you pair that with a refreshed range at a new, accessible price point, it opens up even more opportunity.”
Design-led products
The design has been kept front and centre, and the lineup includes all the bestselling and beloved tools and gadgets—everything from peelers to spatulas, ice cream scoops to can openers. The new range will be available in three of KitchenAid brand’s iconic colours—charcoal grey, empire red and porcelain white—so they pair beautifully with existing KitchenAid appliances.
“We like to say: every kitchen hero deserves the perfect sidekick,” says Claire. “We’re transitioning from the existing range to the new collection as smoothly and seamlessly as possible. Stock is being carefully managed, while our sales teams are fully equipped with all the information needed to support customer systems, listings and planning. In addition, our website will feature helpful tools such as product recommendations and automatic redirects, making it easy to navigate the updated range and ensure a hassle-free switchover.”
The innovation continues
The innovation doesn’t stop with tools and gadgets. The expanding range of KitchenAid kitchen accessories ensures the brand’s trusted performance touches every corner of the kitchen. Further new additions include silicone oven gloves, a cotton apron, a set of stainless steel mixing bowls and a three-piece coloured knife set. Bringing brand power and performance to every moment in the kitchen.
Visit lifetimebrandseurope.com for more.
