Tefal enters baking category

Renowned for its cookware, UK brand Tefal has entered the bakeware category for the first time, launching Tefal Cake Factory, the UK’s first precision cake maker

Market leader in kitchen electrics and cookware, Tefal UK has extended its reach, launching into the bakeware category.

Little surprise considering 34 per cent of UK households now bake at least once a week with cake being the nation’s favourite thing to bake. Interestingly, there is a 4.6 per cent sales increase in the home baking isle in Grocers during the Great British Bake Off!

But while home baking is hugely popular, it can be difficult, messy and stressful as we all know having been there and made the same mistakes.

Taking the guesswork out of baking is the new Tefal Cake Factory, the UK’s first precision cake maker, set to revolutionise home baking for beginners and perfectionists.

Applying the innovation and product performance that have made Tefal a market leader in kitchen electrics, the Tefal Cake Factory is a baking first from the brand, unrivalled in its design, performance and superior bake results.

A certain TV baking show may have inspired millions to delve into long-forgotten cookbooks, with mixed results, which is where Tefal Cake Factory helps to overcome baking challenges – from temperamental ovens through to uneven results.

No bake is too tricky, as five automatic programmes deliver moreish sharing and individual cakes, light and chewy meringues, indulgent lava cakes and easy chocolate melting. Tefal Cake Factory intelligently sets the temperature and cooking time, with the option to switch to manual mode for bakers looking for more control.

Smart Bake technology tracks the heat curve of the bake, which lowers automatically to give desserts like molten chocolate cake its iconic, gooey centre. Tefal Cake Factory also benefits from faster heat up and cook times versus a conventional oven, giving you perfect results in a much shorter time, every time.1

From show stopping lemon meringue mini pies to a rich and moist sticky toffee pudding, find inspiration in the accompanying recipe book, or download the app to access more than 200 tempting sweet bakes, including vegan, low-sugar and gluten-free options. 

The app also contains tips, guides and themed creations, so the whole family can prepare consistently exceptional bakes together, with simple controls and cool touch handles making Tefal Cake Factory safe for even little kitchen helpers.

Tefal Cake Factory comes loaded with all the accessories you could need, including easy to clean PROFLEX silicone mini muffin and mini cake moulds, a non-stick baking tray and metal grid. Its compact design means it fits neatly onto the kitchen countertop for regular use.

Caroline Ross, marketing manager, Groupe SEB, says: “Tefal is a brand synonymous with market changing products such as the ActiFry low-oil fryer. With the Tefal Cake Factory, we want to be the brand that fuels another new product category – home baking.”

“To ensure the success of this new product launch, there will be a major fully integrated marketing communications programme in 2019 to effectively communicate the unique benefits of the Tefal Cake Factory.”

For sales enquiries and sales support material please contact Tefal on 01753 834900 or visit www.tefal.co.uk

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