Alessi’s new campaign celebrating spontaneity and playfulness. Easy to be Alessi expresses the brand’s identity through a light, spontaneous, and contemporary narrative.
A project that places at its centre the ability of design to transform everyday gestures into moments of surprise and beauty.
Objects that embody the finest international creativity, characterised by a design that naturally enters domestic life, becoming part of a continuous interplay between people, spaces, and relationships.
Andrea Incontri, Art Director of the campaign, described his vision: “Easy to be Alessi – this message was my starting point in imagining a narrative capable of highlighting the simplicity of the gestures that unite our lives. Alessi objects come together harmoniously in play, in a continuous exchange among those who inhabit and live in the home. Joyful expressions and moments of surprise become the protagonists of a project that lights up with magic and celebrates everyday happiness.”
Founded in Omegna, Piedmont, in 1921 by Giovanni Alessi, following the local tradition of cold metalworking, the companyhas developed a policy of excellence that has made it a leading exponent of Italian design factories.
