Heritage brand targets UK in plans to replicate international success as major cookware player
Renowned cookware brand Fissler celebrates its 180th anniversary this year with the launch of special edition cookware and continues with plans to become a major cookware player in the UK market.
In line with Fissler’s vision to strengthen its position as a globally sought-after premium brand, the company is presenting new products for 2025, shown initially in the exclusive Fissler showroom during the Ambiente trade fair in Frankfurt. In its anniversary year, the premium cookware manufacturer is launching two limited anniversary editions of its flagship product – the Original-Profi Collection®.
Fissler already works closely with Harrods, Borough Kitchen and Fenwick, said Harald Bauer, Managing Director Fissler EMEA. “We see a huge potential in the UK, building on existing success with retailers. We will continue to develop innovative and sustainable products, responsibly designed and manufactured in Germany, that appeal to both long-time fans and new generations of ambitious home chefs.”
Since its foundation in 1845 by Carl Philipp Fissler, the company has been at the forefront of culinary innovation, combining craftsmanship with modern technology to inspire and empower passionate cooks worldwide.
Over the past 180 years, Fissler has introduced numerous innovations that have changed the cooking experience. From the “taming” of the pressure cooker in 1953 to the launch of the iconic Original-Profi Collection® in 1974, the company has consistently set new standards in cookware design and functionality.
“At Fissler we are looking forward to a year full of festivities,” said Harald Bauer, “with new products and anniversary offers flanked by emotional storytelling, a look behind the scenes and at the people behind the brand. What the next 180 years will bring will certainly be interesting to watch!”
