The ever-popular Brand Showcase at the 2023 Exclusively Show (The Business Design Centre, Islington 13th and 14th June) is set to be bigger and better than ever, says Showcase curator, Richard Watts. “In fact,” he explained, “this ‘capsule event’ which provides some two hundred journalists, bloggers, and influencers with an edit of the show as a whole is now the biggest press and influencer event of its kind – with a consumer reach of over twenty million.
“Always an exciting opportunity for media and opinion formers, given its reputation for super-accurate predictions of the trends ahead, this year we will be seeing an even wider variety of consumer-facing media from ‘cleanfluencers’ to home and DIY contacts to foodies, including top names and top titles from print, online and broadcast. For all of them, the combination of the latest new products, together with news, views, demos, and trend forecasting is in effect gold-dust. And all enabling more exposure and more sales for the brands at the show.
“This year, we are yet again offering a selection of space options for exhibitors, but also even more in the way of product demonstration areas and brand ambassador opportunities. There is also going to a be a great new video production area for exhibitors as well as the popular photo studio feature.
”With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope -and especially the interactivity – will be not only exciting to see, but also really valuable to all parties.
“We’re promoting all the opportunities for media extensively in the run up to the show with bespoke and general PR, invites, online banners and advertising – and we can turn round all kinds of other options at Exclusively itself. Whether it’s editorial content, paid for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.”
More information about Exclusively Brand Showcase opportunities and the show in general can be obtained from the BHETA Member Services Team on 07946 078566 or on the www.bheta.co.uk, or via the website www.exclusivelyshows.co.uk.