Gibson Homewares has extended the popular Sur La Table range to include kitchen essentials. Ready to debut at The Inspired Home Show in Chicago, Sur La Table Kitchen Essentials is aimed at value-conscious consumers. It was developed in response to the evolving demands of the post-pandemic marketplace.
“Our target consumer is familiar with the perennially popular Sur La Table brand but may not have previously had access to the products,” said David Nicklin, Gibson’s senior vice president of marketing. “Sur La Table Kitchen Essentials is a fun, vibrant and attainable product program that will appeal to a broad new consumer base.”
As consumers are more mindful of the costs of eating out, at-home entertaining is experiencing a renaissance. Part of this trend is a marked surge in the sales of charcuterie boards for serving and hosting. Kitchen Essentials includes several beachwood charcuterie and cutting boards in a variety of shapes. Each piece is accented with painted colour-pop edges for a touch of style. They range in size from 18” x 12” to 16” x 9”. Suggested retail ranges from $29.99 to $34.99.
Amature mixology is another huge post-pandemic trend. And more recent events have dramatically elevated the costs of glassware imported from Europe. Sur La Table Kitchen Essentials answers the call of consumers who want to raise an affordable glass of libation when getting festive with friends and family at home. The line includes brightly colored double old-fashioned glasses, highball glasses, stemless wine glasses and martini glasses. Suggested retail is $5.99 apiece.
“We are confident that the new Sur La Table Kitchen Essentials Program will both expand the brand’s consumer base and create numerous incremental sales opportunities,” Nicklin concludes. “Another great addition to Gibson’s strong portfolio of ‘Brands with a Purpose’.”
