Zuchex marks its 35th anniversary this year, with refreshed branding, show themes and a growing international presence making it an unmissable event for the international home and kitchenware industry
At Zuchex International Home and Kitchenwares Fair 2024, more than 1,500 international brands from 18 countries showcased their latest product launches, innovations, and refreshes across 100,000 sq.m of exhibition space at the Tuyap Fair & Congress Center in Istanbul.
With stands spread throughout 14 halls, industry leaders will exhibit their hottest launches in the following categories: Tableware and Kitchenware, Cooking Equipment, Plastic Housewares / Garden Accessories, Home Appliances, Decorative Home, and Kitchenware and Electrical Household Appliances.
Zuchex is organised by Informa Markets in cooperation with ZÜCDER, the Association of Glassware Manufacturers, and the 35th edition will be held on 11-14 September 2025.
35th anniversary refresh
This year marks the 35th edition of the Istanbul trade show. To celebrate the milestone, Zuchex has refreshed its branding, and organisers have worked tirelessly to deliver new themes that reflect the dynamic product sectors of exhibitors, including kitchenware and tableware.
Fair Director Funda Kunduz said: “We look forward to hosting the designs that shape tomorrow for the 35th time with our new theme, new colour, new slogan and new logo inspired by the snail shell, which symbolises freedom and transformation in nature.”
High satisfaction rates
Both exhibitors and visitors agree that Zuchex is a valuable show to attend, with many of those at last year’s event planning to return in 2025. Of those surveyed, 94 per cent of exhibitors and 99 per cent of visitors said they intended to return to the show this year. Exhibitor satisfaction rate was 83 per cent, and almost all (97 per cent) agreed that Zuchex is “very important for their company”. Among visitors, the quality and quantity of exhibitors both drew satisfaction rates of 86 per cent, and overall visitor satisfaction rate was 98 per cent.
A truly international event
Though more than half of visitors to Zuchex come from regions local to Turkey, (30 per cent from Europe, and 28 per cent from the Middle East), international visitor attendance from further afield is growing. More than 26,000 visitors – including import and export specialists, HoReCa companies, and online retailers – from 117 countries flew in to last year’s show. They included 27 per cent from the APAC region, 10 per cent from Africa, and five per cent from North America and LATAM combined.
Be part of Zuchex history
Though firmly cemented as a must-attend date in the industry calendar, Zuchex continues to grow. The 34th edition in 2024 broke records for both exhibitor and visitor numbers, and Funda Kunduz said that organisers have been hard at work to ensure this year’s event continues that upward trend.
“Now new records are waiting for us,” said Funda. “We believe that as Zuchex continues to maintain its strength, it will continue to carry the sector up in the global arena.”
