The Exclusively Show opens in London today, gathering the very best in kitchenware suppliers and buyers at the Business Design Centre in central London. This year’s show, which sold out faster than any previous edition, looks set to continue that trend, with exhibitors showcasing their latest innovations and refreshes across kitchenware, tabletop, small domestic electrical, associated homewares, and great gifting lines.
Opening 10-11 June, more than 140 companies and 250 brands will showcase their latest lines for the crucial second-half of the year and beyond. The show is known for the quality of its exhibitors, attracting decision-making buyers from the UK and, increasingly, overseas, with buyers from across Europe and as far afield as South Africa jetting in for last year’s edition.
Expectations are high for 2025, coming off a year of solid growth in 2024; overall visitor levels rose 5 per cent, compounding an upswing of 10 per cent in 2023. Will Jones, Exclusively Show Chair and Chief Operating Officer of show owner BHETA, said this was an “excellent achievement” at a time when traditional retail continues to shrink.
It was also a high watermark for media involvement. A growing number of journalists – including the Kitchenware International team – and online content creators have marked Exclusively as a must-attend show for discovering new trends, hot products and gaining a first look at launches coming down the pipeline for A/W. A new media day in 2024, introduced on the typically slower second day, saw media engagement grow by 41 per cent.
“The team has put a lot of effort into ensuring that the traditionally quieter second day had multiple levels of new appeal to ensure it performed better for all parties,” said Will. “Over both days, there was more NPD, more brand interaction and more expert forecasting than ever – and the Show as a whole really saw the benefits.”
Sold out in record time
As a result, this year’s show sold out in record time. All exhibition space was booked and allocated five months ago.
“The speed at which the space was snapped up, even in these fairly challenging times, shows yet again how the housewares, gift, and small domestic electricals sector has lost none of its appetite for a physical opportunity to showcase products and network face-to-face,” Will said. “Visitor turnout was fabulous in 2024 so I am sure that is contributing to exhibitor enthusiasm for 2025.”
Among the returning exhibitors are Morphy Richards, Shark Ninja, RKW, International Cookware & Pyrex, Joseph Joseph, Le Creuset, Ultimate Products, and Lifetime Brands, a longtime supporter of the show.
“Exclusively is incredibly important to us as it’s one of the best-attended shows in the industry,” said Claire Budgen, Commercial and Marketing Director, Lifetime Brands. “It’s a mid-year must, and allows us to do what we do best – present what’s new and what’s next!
“It’s particularly exciting this year as we will be presenting huge developments across some of our biggest winners. We’re revealing a new era of KitchenAid tools and gadgets,” she added. “Think of it as the next generation of tools and gadgets, reflecting the same spirit of innovation and performance, refreshed with a new contemporary design and at a keener price than ever before, opening up to an aspirational consumer.”
The Lifetime Brands team will also showcase new arrivals from the recently launched Jamie Oliver Big Love collection, La Cafetière, Mikasa, BarCraft, Artesa, and the new Farberware customisable and portable Build-a-Board range that are “already a hit with consumers”.
“We’d love to catch up, show you what’s new and help you discover what’s next!” Claire added.
RKW’s B2B Marketing Manager Emma Sutton agrees that the show is “an essential opportunity to showcase the strength and diversity of our brand portfolio”.
“It’s a fantastic space that allows us to connect directly with key retail buyers, industry leaders, and media within a focused and innovative environment,” she added.
Buyers on the hunt for fresh brands will also find plenty to explore, with 48 new exhibitors for 2025. They include Japanese Knife Company, kitchenware and tableware supplier Selbrae House, Swiss knife manufacturer Victorinox, and Solution International.
“We are absolutely thrilled to be exhibiting at this years’ Exclusively,” said Sarah Long, Commercial Director at Solution International. “Our in-house team have worked tirelessly on our housewares collections that meet the evolving needs of retailers and consumers alike. We have some exciting new product to show within our outdoor dining range – which has been created entirely within a closed loop system – and we’ll be showcasing brand new A/W colours across our lunch on-the go best sellers. We very much look forward to meeting new customers to discuss our portfolio and owned label opportunities for 2026.”
Stay on-trend
With so many options to choose from, there will as ever be plenty of opportunities for visitors to learn what’s hot and what’s not for the coming year. Trend presentations will take place throughout both days (though pre-booking is advised), providing opportunities to dig into the kitchenware and broader housewares trends of the next 12-18 months. From colours and shapes, to motifs, materials and more, trend experts from partnering trend consultancy Scarlet Opus will be on-hand to interpret what consumers will desire, why, and how to capitalise on this in-store with product mix and merchandising moments. Initial forecasts suggest Ceylon Yellow, Peach Caramel, Chateau Rose and Fanfare (turquoise) will be the trending colours of 2026. Visit the Trend Showcase for an edit of products that exemplify these tones.
And don’t miss a chance to chill out and network after a busy buying session at the Exclusively Show drinks reception, which kicks off at 5.30pm on Tuesday evening. There will be free cocktails, hors d’oeuvres and other refreshments, along with live music – the perfect way to unwind and trade tales of the days’ events.
Read about some of the exciting brands exhibiting at the show today in the latest issue of Kitchenware International below featuring lots of key brands such as Lifetime Brands, GEFU, Denby, OXO and many more.
https://issuu.com/lemapublisihng/docs/kitchenware_international_june_2025/20
