The upcoming Exclusively trade event in Londonâ€™s Business Design Centre will showcase some of the most up-to-the minute commercial trends in the housewares, gift and small domestic electricals.
The show â€“ which takes place on 14th and 15th June â€“ features a collaboration with trend forecaster, Scarlet Opus, and will include trend talks, trend tours for buyers and displays of exhibitorsâ€™ products pre-selected for being particularly in tune with the themes and styles which will prove popular in 2022, 2023 and beyond.
As exhibitors were invited to submit product for the displays in the Exclusively briefing meeting, Phil Pond from Scarlet Opus has given a sneak preview of â€˜Homesteadâ€™ which is already coming through in 2022 and is projected to be around for three to five years. Homestead focuses on consumers wanting to create their own private worlds and bringing the outside inside. Dark wood surfaces stand out against a backdrop of cool, earthy tones and textures to create a sophisticated but almost cottage-like contrast. The look is all about the cosy effect â€“ retreating into personal safe space away from the world but retaining connection with the outdoors and nature. With a neutral palette still being one of the bigger driving forces of this trend, light, minimalist tones give way to bolder shades of earthy browns and greens, with sable woods like mahogany and walnut adding not only a sensuous, dark luxuriance, but raw, ambient textures such as stone and rock.
Products that will work with Homestead will be popular in both the main exhibition and the Brand Showcase â€“ the media-friendly edit of the main show which attracts some 250 press, bloggers and influencers to soak up the trends and reflect them in forthcoming media coverage.
Chair of Exclusively and Chief Operating Officer of show owner, BHETA, Will Jones commented, â€œItâ€™s great for both exhibitors and visitors to get some preview insight into the top trends for the next few years ahead of the event itself. It ensures that Exclusively is as ever a real showcase of the very best and most current housewares, gift and small domestic electrical products in the industry. Which is exactly why the show is such a big draw for the top buyers from all the multiples, garden centres and visitors from many of the nationâ€™s independent stores specialising in cook, dine and gift.â€