Gibson Homewares will unveil the highly anticipated Sur La Table retail collection at The Inspired Home Show in Chicago next month, featuring a wide range of cookware, cutlery and kitchen tools, as well as tabletop, serveware, food storage and more.
The collection is intended to expand the brand beyond just the select Sur La Table retail stores and into the most popular retail channels throughout the country, said David Nicklin, Gibsonâ€™s senior vice president of marketing. It targets at-home chefs with a refined taste for high-end housewares.
Sur la Table is a highly recognized name among professionals and kitchenware aficionados across the country. The brandâ€™s beginnings in 1972 can be traced back to a tiny shop at Seattleâ€™s Pike Place Market where the Starbucks brand was also born. Sur la Table has since expanded to include dozens of stores that host popular cooking classes in-store and online.
For better positioning and distribution in the market, there will be two brands–Sur La Table and Sur La Table Kitchen Essentials.